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Wednesday, April 06, 2022
By Cindi Fortmann Photography
Personal Brand Photo Sessions 101: The Don’ts
Entrepreneurs and influencers looking to cement their personal brands would be wise to
invest in a professional branding photo session. However, if you want to end up with the
photos you’re hoping for, photos that will attract your ideal audience, there are a few
common mistakes you need to avoid.
Don’t Forget to Prepare. Showing up with a new haircut is not enough to ensure
your personal branding session goes smoothly. It’s essential to prepare by outlining
your goals for the session and discussing your brand’s story with your photographer.
This is what will help guide everything else, including your outfits and haircut.
Don’t Wear What You Think Your Audience Will Like. If you want to end up
with authentic photos, you need to stay true to who you are – this includes your
clothing. If you’re a vibrant person known for your unique personality, don’t show
up in a boring blazer. The story you tell online should fit in with your images or
you’ll end up with a brand mismatch that reduces trust. Just make sure that your
clothing fits you well and doesn’t take the attention away from the main subject –
you.
Don’t Feel Obligated to Follow Trends. You may have found a lot of personal
branding inspiration in the lead-up to your session. However, this doesn’t mean you
need to do what everyone else is doing. Speak to your photographer about your
unique vision and brainstorm visuals that truly represent your personal brand.
Don’t Skip Hair and Makeup. You may not want to spend money on professional
hair and makeup for your session, but don’t skip it entirely. Your photographer should
only have to do some minimal editing, so show up with styled hair and some basic
makeup. If you do have some additional budget, investing in a professional to assist
with your hair and makeup is well worth it.
Don’t Take Yourself Too Seriously. Yes, a personal branding session is linked to
your business and career, but you can still have fun with it. Plus, you want your
unique personality and quirks to shine through in your images, so don’t take
yourself too seriously.
By following these basic guidelines, you can look forward to a memorable session and leave
with the personal branding visuals you were hoping for.
This article is brought to you by Cindi Fortmann Photography, where Cindi specializes in Professional Headshots, Commercial Photography, & Personal Brand Photography. Cindi Fortmann Photography is a full service studio providing you with awesome images, an enjoyable, relaxed experience and exceptional customer service. For more information, please visit her website or contact her today!
We offer everything from Half Day Sessions to Quarterly Full Day Sessions that give you all the images you need to post on your social media platforms for a full 90 days!
Cindi Fortmann Photography is a full service studio, specializing in Professional Headshot, Commercial Photography, Personal Branding, and Portraits. We are located in the heart of Johns Creek, serving the surrounding areas including Alpharetta, Roswell, Milton, Peachtree Corners, Duluth, Sandy Springs, Brookhaven and the Metro Atlanta area.