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Monday, September 20, 2021
By Cindi Fortmann Photography
How to Use Quality Content to Monetize Your Personal Brand
Creating and growing a personal brand takes time and effort. You’ve taken the time to create a professional image and content that will get you noticed. Now, how do you start monetizing your personal brand?
If you have a loyal following and your content has become increasingly popular within your industry, you can use it to monetize your brand. Here’s how:
- Host a Live Streaming Event
With the help of the right software, you can live stream an interview, presentation, class, or webinar for new and existing customers. Live streaming events also give you the opportunity to engage with your viewers, giving you the chance to better understand their needs. The way you would monetize this is to charge for people to tune in. As you can imagine, you would need to host an event that people would want to pay for.
- Create a Video Course
If the idea of going live doesn’t appeal to you, why not create a paid video course? This is an ideal way to package what you know as a thought leader in your sector in an engaging format. You could promote the course on your website and social media platforms as well as sites such as Udemy if you want a wider reach.
- Offer a Downloadable or Digital Resource
This is another type of resource that you can continue to sell and can be anything from tools and eBooks to templates and plugins. It all depends on what your expertise are and the sector you operate in. In some instances, you may require the assistance of a developer if you want to create a premium resource. If it’s useful enough, you can easily charge people for the download.
- Sell a Subscription
There’s also the option of creating high-quality content for paying subscribers. This would mean giving subscribers access to exclusive content and tools that can’t be found on your website or social media platforms. Another way to approach this is to start a podcast on a particular topic that people would be willing to subscribe to – think of it as a series of audio recordings or an audio class or book.
Creating and selling content of this nature will further position you as a leader in your industry, strengthening your personal brand for the foreseeable future.
- Strong Imagery
Lastly, you need an excellent headshot. It's the first impression people have of you and your business! So make sure all of the images that you use on social media platforms, marketing materials, etc. are of the best possible quality. Call or text at 678.643.2388 or email us at Cindi@CindiFortmann.com to get more information about our Headshot & Personal Branding Services. Our studio is located in Johns Creek, GA, serving the Greater Atlanta area.
We offer everything from Half Day Sessions to Quarterly Full Day Sessions that give you all the images you need to post on your social media platforms for a full 90 days!
Cindi Fortmann Photography is a full service studio, specializing in Professional Headshot, Commercial Photography, Personal Branding, and Portraits. We are located in the heart of Johns Creek, serving the surrounding areas including Alpharetta, Roswell, Milton, Peachtree Corners, Duluth, Sandy Springs, Brookhaven and the Metro Atlanta area.